Merqad
Stopwastingyouradbudget.Knowwhereeverydollargoes.
Merqad is an ads optimization app for small businesses. It connects to Google, Meta, TikTok, Microsoft, and Reddit Ads, finds wasted spend across platforms, explains issues in plain English, and helps you fix them in one click.
Merqad
Cross-platform overview
Total ad spend
$2,240
+4.2%
Wasted spend
$198
−61% vs last month
Blended ROAS
4.1×
+14% improvement
Recovered
$482
saved this month
Spend vs wasted spend
All platforms · last 6 months
Waste breakdown
By platform this month
$2.9k
total waste
Top AI recommendations
Pause 3 zero-conversion campaigns
Shift $1,500 budget from Meta
Add 28 negative keywords
Unified waste dashboard — Google, Meta, TikTok, Microsoft, and Reddit in one view
Built for small businesses running ads on 2–5 platforms
Typical customers: local services, restaurants, clinics, and e-commerce
You're spending $2,000+ a month on ads. Up to 40% of it is wasted.
Most small businesses don't have a marketing team. They have 5 separate ad dashboards, no one watching them, and budget quietly draining into campaigns that stopped working weeks ago.
Five dashboards, zero clarity
Google, Meta, TikTok, Microsoft, and Reddit each show different numbers. Nobody tells you what they mean together.
Waste hides in plain sight
Campaigns with zero conversions, broad keywords matching junk searches, budgets on the wrong platform — all still running.
Agencies cost more than the waste
A PPC agency runs $1,500+/month. Most small businesses can't afford one — so the waste keeps compounding.
$0
average monthly waste found per account
0
platforms monitored simultaneously
< 5 min
to first insight after connecting
Spend vs wasted spend
Typical account after connecting Merqad — waste drops month over month.
−71% wasted spend in 6 months — same budget, more results.
Where the waste hides
Estimated monthly waste broken down by platform — before fixes.
Meta and Google typically account for 75% of cross-platform waste in local service businesses.
What's actually wasting your money
Top 5 waste categories found across small business ad accounts.
Your dashboard today
CPA increased 22%
A number went up. No context. No action. You check again tomorrow.
- · 5 logins across 5 platforms
- · No cross-platform view
- · No idea what to fix first
With Merqad
CPA up $4.40 because mobile clicks got pricier and checkout completion dropped 12% on Meta.
Fix: pause "Brand Awareness – Mobile" ($340/mo, 0 conversions) and reallocate to TikTok where ROAS is 4.2×.
Apply fix in one clickThis is what you see on day one.
Connect one platform and Merqadscans your campaigns. The first screen is one number — how much you're wasting right now.
Estimated wasted spend this month
Live scan$0
across 4 platforms · 14 campaigns wasting budget
Example account · Typical local service business after first sync
Three steps. No learning curve.
From connect to first insight in under 5 minutes. Built for business owners, not agencies.
Connect your ad accounts
Link Google, Meta, TikTok, Microsoft, and Reddit Ads via OAuth. Takes about 2 minutes. No passwords stored — ever.
See exactly what's wasting money
One number shows wasted spend across all platforms — no spreadsheets, no guessing, no 5 logins.
Fix it in one click
Apply fixes instantly, or ask Merqad what to do next. Plain English — always.
Plain-language fixes with dollar impact — sorted by savings.
Merqadruns a rule engine across every connected platform. Each recommendation tells you what's wrong, why, and how much you'll save.
Pause 3 zero-conversion ad sets
These ad sets spent $840 combined over 30 days with zero conversions. Pausing them stops the bleed immediately.
Est. impact
$840/mo
Add 28 negative keywords
Search terms like "free download" and "jobs near me" matched your ads 340 times. Blocking them saves budget for real buyers.
Est. impact
$180/mo
Shift $1,500/mo from Meta to TikTok
Your TikTok ROAS is 4.2× vs Meta's 1.5×. Moving budget to the better performer is projected to add $4,200 in revenue.
Est. impact
+$4.2k revenue
Free plan: view up to 10/month · Starter & Pro: apply in one click
Three problems every other ad tool misses.
Not more dashboards — insights you structurally can't get from a tool that only looks at one platform at a time.
Stop bidding against yourself
Most tools only see one platform at a time. We catch when Google and Meta are targeting the same audience or search intent — and tell you exactly which one to cut.
Budget alerts before the overspend
Most reporting tells you what already went wrong. We project each campaign's spend forward and warn you days before it blows its budget.
Is your ROAS actually real?
Google and Meta can both claim credit for the same sale. We flag the estimated double-counting so you know how much of your reported ROAS to trust.
Works with your existing ad platforms
Ask it anything about your marketing.
Merqad knows your campaigns across every platform. Ask why performance changed, where to move budget, or which campaigns to pause — and get a plain answer with real numbers.
- Cross-platform performance analysis
- Budget reallocation recommendations
- Campaign pause and scale suggestions
- Plain-language explanations, not jargon
Merqad
Online · Monitoring 5 platforms
Why are my sales down this week?
Google impressions dropped 18% after competitors raised bids. Meta conversion rate fell 9%. Combined impact: estimated -$1,200 this week.
Should I shift budget from Meta to TikTok?
Yes. Your TikTok ROAS is 4.2x vs Meta's 1.5x. Moving $1,500/month to TikTok is projected to add $4,200 in revenue.
Which campaign should I pause?
Pause 'Brand Awareness – Mobile' on Meta. $340 spent. Zero conversions in 30 days.
Agency pricing. AI speed. Your control.
Built for people who run ads, not agencies.
Based on patterns across beta accounts. Individual results vary by spend, platforms, and industry.
“$890/wkTypical account: $890 in waste found in the first week after connecting Meta and Google. Starter plan pays for itself immediately.
“4 hrs/wkRestaurant owners report saving 4+ hours per week by replacing four separate dashboards with one cross-platform view and plain-language alerts.
“6 clientsFreelance marketers managing multiple clients use the cross-platform view and AI chat to deliver agency-quality analysis without agency overhead.
Start free. Upgrade when you see results.
All plans include multi-platform access. No credit card required to start.
Free
See where your money is going
- Connect all 5 platforms
- See wasted spend across accounts
- 10 recommendations per month
- View-only recommendations
- Basic weekly summary
- Email support
Starter
Fix the obvious waste
- Everything in Free
- Apply recommendations in one click
- Weekly performance reports
- 50 recommendations per month
- Pause underperforming campaigns
- Budget alerts
Pro
Full marketing operator
- Everything in Starter
- Unlimited recommendations
- Merqad chat
- Cross-platform budget intelligence
- Priority support
- Custom alert thresholds
No credit card for Free · Cancel anytime · $50 wasted spend found or your money back in the first 30 days on paid plans
Every Monday, a plain-English summary in your inbox.
Starter and Pro plans get a cross-platform performance report: total spend, wasted spend, best and worst platform, and three things to focus on this week. No jargon. No acronyms without explanation.
- Per-platform breakdown with FX-normalised spend
- Top 3 recommendations applied and measured impact
- Budget reallocation suggestion when one platform outperforms
Your weekly report — Mar 24
From Merqad
Total spend
$2,240
+4.2%
Wasted spend
$198
−61% vs last month
This week's focus
- 1. Pause Meta ad set "Brand Awareness – Mobile" ($340/mo waste)
- 2. Shift $500 from Google to TikTok (4.2× better ROAS)
- 3. Add 12 negative keywords blocking junk searches
Example report · Delivered every Monday at 8:00 AM local
Enterprise-grade protection on every plan
MFA protected
Multi-factor authentication on every account
Encrypted at rest
Tokens secured with AES-256
OAuth only
We never see your ad platform passwords
Your data, isolated
No other customer can access your account
Common questions
Questions? We're here to help.
Reach out about privacy, billing, or anything else. We typically respond within one business day.